End of the rise of social media? What about social media research?
Social media is still on the rise. Large networks, especially Facebook, increase not only their…
Rubrik: Facebook
Is facebook a research platform? And if so, how could we use it?
Stating the obvious social networks have changed communication among people as well as the communication…
Brand research in social web – what about B2C2C communication?
Stating the obvious, Facebook’s 714 million unique visitors worldwide in May 2011 (according to comScore)…
No insight without context!
Some time has passed since „contextual insights“ was promoted (by Bruce Tempkin and others) as…
Einfluss von Facebook? Ja oder nein! (oder jein)
Verwirrung. „More than Half of Online Consumers Rate Facebook Pages Influential“ Hat Facebook nun Einfluss…
Die alte Schule der Markenberatung weiß auch nicht so genau…
Die Tage bin ich über diese PR-Studie von Musiol Munzinger Sasserath gestolpert. Hierbei geht es…